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MISSION STATEMENT:
TO BRING AFFLUENCE AND COMFORT TO URBAN LIVING
While achieving rapid business growth, it is our aspiration to enrich communities and to bring comfort to urban living through real estate development. As a regional headquarter with branch offices in multiple locations, we are guided by the following 3 values as we set forth to realize our goals.
Unity in Diversity
- Amidst the blend of diversity, we strive towards common goals and cultivate a common corporate culture, as we aspire to let the whole be more than the sum of its parts.
- In business and project development, we maximize our competitive advantage and leverage on our presence across Asia through cross-border information sharing and workshops.
- To further promote unity in diversity, all members from different offices go on annual retreats for purpose of knowledge-sharing and team-bonding at the MF Asia group level.
Creativity & Innovation
- With an understanding of the unique conditions of each locality, we explore new business opportunities and reach out to a wide variety of customers.
- In terms of product-planning, we aim to have in-depth understanding of our target customers, in order to deliver excellent value to meet their needs. In joint-venture projects, we exchange ideas with our partners, for purpose of mutual-learning, synergy and innovation.
- With regard to business structure in different countries, we adopt a flexible approach while staying true to our business goals and aspirations.
Aggressive yet Prudent
- With an aggressive business mindset, we make timely decisions to capture opportunities.
- With a prudent approach, we carefully analyze risks to ensure business stability.
- In response to the paradigm shifts in the way people think, behave and interact, we strive to move beyond traditional asset types in the real estate industry.